The Science Behind the Slogan
Narrated by Mark Schectman
- Released
- August 18, 2016
- Length
- 2 mins
- Format
- Unabridged Audiobook
- Publisher
- Now I Know
Founded in 1848, Morton Salt transitioned from selling salt to becoming a salt manufacturer in 1910. Its iconic logo features a girl holding an umbrella, spilling salt, and its famous slogan, "when it rains, it pours," emphasizes its commitment to producing salt that remains effective even in wet weather. The branding cleverly highlights a scientific breakthrough—salt that still works when it's rainy outside.
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