Flipping the Switch

"Flipping the Switch" tells the story of Cole and Guillaume, two entrepreneurs from America and France who moved to China to launch a business in the LED lighting market. Drawing on their diverse experience in sales, marketing, and manufacturing across Western and Chinese markets, they navigate the challenges of building an innovative brand while learning from their mistakes. The audiobook offers valuable insights and lessons for aspiring entrepreneurs at any stage of their journey, emphasizing opportunity, creativity, and resilience in a global context.