Licensing For Leverage

"Licensing for Leverage" by Mitch Russo offers entrepreneurs a practical roadmap to unlock and monetize their existing intellectual property through licensing. Drawing on his extensive experience, Russo guides readers in identifying, packaging, and protecting their assets to generate passive income and expand their reach. With real-world case studies, worksheets, and a 12-step blueprint, the book empowers business owners to build scalable, high-margin revenue streams without extensive hiring or franchising.