After Steve

"After Steve" by Tripp Mickle explores the pivotal moments in Apple’s history following the death of Steve Jobs, focusing on the roles of Jony Ive and Tim Cook. The book examines how the company’s shift from innovation to operational excellence has impacted its creative spirit and identity. Through extensive interviews with key figures, the author details the changes within Apple’s leadership and the consequences of these transformations for the company’s direction and soul.