Like, Comment, Subscribe

In Like, Comment, Subscribe, Bloomberg tech journalist Mark Bergen explores the rise of YouTube, examining its origins, inner workings, and profound impact on media and society. The book provides a detailed account of how the platform has revolutionized content creation and influenced global culture, while also revealing the secretive algorithms that drive its success and the powerful economic forces behind it. It offers a balanced perspective on YouTube's technological marvel and its role as a major force in the digital age.