Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements

"Brains on Fire" explores how companies like Fiskars and Best Buy have successfully harnessed authentic word-of-mouth movements by understanding their communities and shifting away from traditional marketing campaigns. The book provides practical, step-by-step guidance and ten key lessons for creating sustainable, grassroots movements that resonate with customers. Recognized in top marketing blog rankings, it offers valuable insights for organizations looking to develop genuine engagement and brand loyalty.