Can Marketing Save the Planet?

"Can Marketing Save the Planet?" by Michelle Carvill and Gemma Butler explores the pressing environmental and sustainability challenges facing businesses and consumers today. The book provides a comprehensive overview of key issues and offers 101 practical solutions from the world of marketing, emphasizing how marketers can play a positive role in driving meaningful change. It serves as a vital guide for professionals seeking to adapt their skills and influence in an increasingly environmentally-conscious landscape.