The White Bros.

This biography explores the White brothers, innovative entrepreneurs known for their steamers, trucks, and unique marketing strategies. It highlights a notable 1910 boxing match shrouded in racial tension and how the Whites cleverly capitalized on the event by offering White automobiles to the fighters for promotional use. Their company, which transitioned from steam cars to gasoline-powered vehicles, grew into one of the nation's leading truck manufacturers, driven by their entrepreneurial ingenuity and marketing prowess.