Unlocking the Customer Value Chain

Based on six years of research, Harvard Business School professor Thales Teixeira explores how industries are disrupted and offers insights into how established companies can respond, as well as what startups need to succeed. The book reveals a pattern behind disruption, illustrating how disruptors often target specific parts of the consumer decision-making process instead of trying to challenge incumbents directly. Through case studies and stories, Teixeira details how startups innovate and how industry leaders can protect their market position, with an added bonus PDF of figures and tables.