Winning the Winnable

Elmer Towns, a leading authority in Church Growth and Sunday School Outreach, explores the power of Friendship Evangelism in his book "Winning the Winnable," emphasizing a return to biblical principles of soul winning. The publication focuses on developing relationships—Friends, Relatives, Associates, and Neighbors—as a vital strategy for evangelism in today's society. Recognized for his significant impact on church growth and outreach, Towns presents this approach as essential for every Christian aiming to strengthen connections with others and grow their local church.