Conversations That Win the Complex Sale
Narrated by Joe Barrett
- Length
- 5 hrs 26 mins
- Format
- Unabridged Audiobook
- Publisher
- McGraw Hill-Ascent Audio
"Conversations That Win the Complex Sale" by Erik Peterson and Tim Riesterer offers insights into their Power Messaging sales technique, emphasizing the importance of customer engagement through storytelling. The authors provide strategies to differentiate your brand, craft compelling messages, and effectively communicate value without relying on typical facts and figures. This book aims to help sales professionals close more deals by reframing their sales conversations to resonate more deeply with customers.
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