Fascinate, Revised and Updated

Master marketer Sally Hogshead explores the science of fascination and offers a framework to make your brand irresistible. Through updated research, case studies, and practical tools like the Brand Fascination Profile, she reveals how to attract attention, increase prices, and build loyal audiences by applying one of seven core brand Advantages. Used by major corporations and institutions alike, her insights show how to stand out in a crowded, distracted world.