The Advertising Effect
Narrated by Nigel Carrington
- Released
- September 16, 2014
- Length
- 9 hrs 47 mins
- Format
- Unabridged Audiobook
- Publisher
- Audible Studios
In The Advertising Effect, Adam Ferrier explores ten psychological techniques used by leading brands to influence consumer behavior, emphasizing action over traditional advertising methods. Drawing on real-world examples and award-winning campaigns, the book reveals the strategic insights behind successful advertising practices. It also features perspectives from notable experts in advertising, philosophy, and behavior change, providing a comprehensive insider's look at the industry.
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