Cover of The Advertising Effect

The Advertising Effect

Narrated by Nigel Carrington

Released
September 16, 2014
Length
9 hrs 47 mins
Format
Unabridged Audiobook
Publisher
Audible Studios
In The Advertising Effect, Adam Ferrier explores ten psychological techniques used by leading brands to influence consumer behavior, emphasizing action over traditional advertising methods. Drawing on real-world examples and award-winning campaigns, the book reveals the strategic insights behind successful advertising practices. It also features perspectives from notable experts in advertising, philosophy, and behavior change, providing a comprehensive insider's look at the industry.

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