The Persuasive Power of Campaign Advertising
Narrated by Mike DelGaudio
- Released
- March 20, 2015
- Length
- 4 hrs 20 mins
- Format
- Unabridged Audiobook
- Publisher
- University Press Audiobooks
The Persuasive Power of Campaign Advertising provides an in-depth look at how political ads influence voters and adapt in the Internet age. Authors Travis Ridout and Michael Franz analyze different campaign strategies, the importance of ad placement, and the rise of viral, attention-grabbing ads. The book highlights the ongoing significance of television advertising and examines how media coverage of these ads can shape voter perceptions and decisions.
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