Author

Zander Nethercutt

1 book, mostly business, for Harper Business, 2026

Zander Nethercutt is a Chicago-based writer and Kenyon College graduate who studied economics and creative writing. He began writing seriously after college, publishing essays on technology, marketing, economics, and culture, including “The Luxury Network,” which led to his collaboration with retail executive Ron Johnson. Nethercutt is the co-author of Shop Different: How Retail Revealed Apple’s Genius, his first book.