Author

Keenan

1 book, 2026

Keenan, also known as Jim Keenan, is a sales author, speaker, and founder of A Sales Growth Company, a global sales training and consulting firm. He created the problem-centric Gap Selling methodology, introduced in his book Gap Selling: Getting the Customer to Yes, and has also written Not Taught and co-authored Gap Prospecting with Will Aitken. His writing focuses on modern sales strategy, prospecting, buyer psychology, and revenue performance.