Author

W. Chan Kim

9 books, mostly business, for Ascent Audio and Grand Central Publishing, 2006–2026

W. Chan Kim is a professor of strategy and Distinguished Professor Emeritus at INSEAD and co-director of the INSEAD Blue Ocean Strategy Institute. He is best known as the co-author, with Renée Mauborgne, of the bestselling business books Blue Ocean Strategy, Blue Ocean Shift, and Beyond Disruption. His writing focuses on strategy, innovation, market creation, leadership, and sustainable business growth, and he has also published extensively in academic and managerial journals.